Ice Bucket Challenge: anatomy of a global campaign

This timeline reconstructs the Ice Bucket Challenge as a global communication, social mobilization and fundraising campaign. It shows how a simple, public and replicable challenge became a viral mechanism capable of activating communities, attracting celebrities, gaining media coverage and turning digital attention into measurable donations.
The sequence makes it possible to analyse the campaign in phases: context, insight, participatory mechanism, early activators, expansion across social media, media amplification, organisational management, public debate, fundraising, accountability and subsequent impact. Each milestone explains what happened, the role it played within the campaign and the lessons it offers for communication, fundraising or institutional mobilization projects.
With documented events, periods, images, videos, sources and results, this case shows how TimeDivers can be used to prepare, present and evaluate complex campaigns: organising decisions, visualising key moments, connecting channels and audiences, documenting indicators and turning a communication initiative into a clear, navigable and strategically useful story for teams, clients and organisations.